An ever-growing number of items and ever-smaller spaces in sales outlets have led Cellular Italia S.p.A. to re-think its display systems in order to adapt them to changing needs.
The new, dynamic Blisterrange (BLISTERRANGEDY) has been created to optimise the available wall display surface and to make it flexible to the different display needs of articles that make up the Cellular Line® catalogue.

By “dynamic” we mean a system which, from a standard base, can be customised by the client himself according to his specific needs.
The system is modular, like the others and has been made from a series of slats with parallel rails that allow hooks to be positioned at the height required. The number of hooks and the vertical and horizontal distance between them can be modified by a few simple steps even when the display is already mounted. Removing or adding a hook is no longer a problem: the dynamic hooks slot easily into the appropriate rails even when the slats are already installed.
This makes it easier to insert new articles in the supply, creating an ad hoc display space without constraints and without wasting space.

The flexibility principle of the “dynamic” display surface has also been applied to the floor display systems. In particular, dynamic slats and hooks have been integrated into the new gondola double display system (ESPFLOORDOUBLEDY).
One new basic Cellular Line® display system for floor have also been created with a perforated surface that allows hooks to be positioned according to display needs, guaranteeing maximum flexibility and best possible optimisation of the space available.