Cellular Italia S.p.A., with its Cellular Line®'ae brand, has strongly and steadfastly maintained its position on the market of accessories for mobile phones. Never following the trends of the market, but always laying down its direction and its rules, Cellular Line®'ae has consistently imposed its own powerful identity comprised of values, style and quality. In fact, Cellular Line®'ae has never broken with its tradition of being an advanced brand that stands ready to invest in research, to improve, and to offer consumers new products that are in step with the times and with the latest tendencies. Nothing is more important than customer satisfaction to this uniquely Italian brand, a brand that has managed to strengthen its presence on the European scene over the years by remaining true to these values, which are expressed with consistency and perseverance.

The ability to observe the market with a critical, impartial eye enables Cellular Italia S.p.A. to anticipate consumers’ desires and come up with prompt responses to today’s new distribution requirements. The awareness of a change in the way products are consumed has again led the company to invest in bringing innovation to the point of sale, for that important time when consumer and product meet. In 2005, the company’s new “Linear Displays” were developed. Amalgamated into wall displays, these display systems subdivide the products by consumer segment and enhance complex items with simple, effective explanations. The increasing speed at which consumption is occurring is thus supported by an immediate understanding of the products on sale.

Consistency with a philosophy based on the key principles of quality and service, along with ongoing investments and research, an identity expressed in every possible way, and continuous innovation in the products and services offered are the ambitious goals that Cellular Italia S.p.A. is setting for itself in 2006. Each of these elements will play a vital role in turning the Cellular Line®'ae brand into an authoritative, original “make” that is worthy of the company’s leading position on the market of accessories for mobile phones.