TikTok, everyone’s mad about this musical social network
Video clips, challenges and a healthy dose of social media features including stickers, filters and hashtags: this is what you’ll find on TikTok, the musical social network that's all the rage among teens. It is the result of a merger with Musical.ly, another well-known social platform for young people. “Real short videos”, the slogan couldn’t be clearer: on this platform, the microvideo – sometimes just 10 seconds long, to a maximum of 1 minute – is the real hero, on a site where every user is an entertainer. TikTok, which is available for iOS and Android devices, now has 500 million users with 30 million videos published every day. Its success shows no sign of slowing down. It’s a big hit with teens in particular, with girls accounting for more than half of the regular users. The added value of TikTok? It is instant (much more than good old Facebook), it brings people together, and it allows you to keep track of the latest trends.